Integrate UXD practitioners in your Agile team – Sophie Freiermuth

At the Agile Practitioner Meetup, we had the pleasure to host a fabulous speaker, passionate user experience designer and coach Sophie Freiermuth, better known as @wickedgeekie. As fun as her talk was, as fun is it to follow her on Twitter.

Integrate UX and Design practitioners smoothly in your Agile team, with Sophie Freiermuth

As the agile spirit is embraced by more and more diverse teams on a global scale, the need to integrate designers, including UX practitioners, opens the process for multiple avenues of exploration.

In this short talk, Sophie will discuss the different personality types that join the team when design comes onboard, whether a sprint zero is your solution, how to avoid skills segregation, and will end with suggested approaches to handle the delicate question of documentation. Through working with Agile teams on websites and desktop and mobile apps, Sophie’s experienced many ways of integrating design with build, and will identify key factors in making this integration smooth.

This talk has been created specifically for Scrum Masters, Agile Coaches and everybody involved in an Agile team who’d like to work better with designers, whether in Scrum, Lean or Kanban.

About Sophie Freiermuth

Sophie Freiermuth (Baguette UX) is a Senior User Experience Designer, now running her own consultancy, with over 8 years’ experience gained in agencies and embedded in product teams client side for brands such as Nike, Fiat, Volkswagen, Orange, Nokia, Acer, American Express, Sainsbury’s, etc. She takes a keen interest in creating beautiful, slick experiences for wide-reaching products, as well as in smooth collaborating practices that make working together a great way to spend the day. She combines her practice with sharing her knowledge and insights through coaching, mentoring and speaking at conferences worldwide. She is currently working on an app at Pearson with a UK/US distributed agile and lean team.


Of course I filmed the talk and edited the video

Here some pictures I took during the talk


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